murketing

murketing:

[As part of her Masters Thesis project for SVA’s Products of Design program] Samantha [Moore] prototyped some of her own drawn-out ideas into the urban environment.

The first intervention aimed to reframe the rickety ride of the subway by placing decals of snowboards on the train car floor.

Riders eagerly participated—including those who already had a seat on the train.

I love this.

Read more about Sam’s awesome work here:

Around: Drawing out Relief and Engagement in the Urban Environment